Recently, the Ministry of Industry and Information Technology announced the list of China's Top Consumer Brands for 2025, and "Guzhen Lighting" was successfully selected as a regional brand in the lighting industry. This national honor is not only an authoritative recognition of Guzhen's lighting industry in terms of technological innovation, market competitiveness, and brand influence, but also highlights Guzhen Town's role as the "Lighting Capital of China" in cultivating regional brands and promoting industrial upgrading.
Driven by Technological Innovation
Building a Solid Foundation for the Development of the "Guzhen Lighting" Industry
Over the years, Guzhen Town has continuously increased its investment in research and development, achieving remarkable results in the construction of innovation platforms. The town boasts 11 provincial-level innovation carriers, including the Guangdong Provincial Intelligent Switch Engineering Technology Research Center and the Zhongshan Municipal Intelligent Evacuation Lighting (Left-facing) Engineering Technology Research Center. Songwei Lighting and Hongxing Innovation Valley have been recognized as municipal-level industrial design centers due to their outstanding R&D and design capabilities. Enterprises have led or participated in the formulation of 11 national standards.
Today, Guzhen Town has achieved industry-leading levels in core technologies for intelligent lighting, emergency lighting, and other products. Meanwhile, the pace of digital and intelligent upgrading has accelerated, with 43 enterprises in the town achieving a digital level of Grade II or above, and 8 enterprises achieving Grade III or above, injecting strong technological momentum into "Guzhen Lighting".
Leveraging Market Competitive Advantages
Enabling "Guzhen Lighting" to Radiate Globally
Guzhen Town's lighting industry boasts a significant scale effect. By 2025, the town will have 255 industrial enterprises above designated size, cultivating 130 national high-tech enterprises and 20 provincial specialized and innovative enterprises. Representative enterprises such as Opple Lighting, Zhongshan NVC Lighting, and Guangdong Zuoxiang Technology all rank among the top in the industry in terms of annual main business revenue.
In terms of market layout, Guzhen Town uses the 33 consecutive China (Guzhen) International Lighting Fair as an important link to gather global industry resources, creating a never-ending lighting trade event.
As one of the first pilot areas for "cross-border e-commerce + industrial belt" in Guangdong Province, Guzhen Town boasts e-commerce clusters such as the Lihe Lighting Expo Center and Huayi Plaza. Relying on a comprehensive commercial system, its export scale exceeds 10 billion yuan, constructing a market pattern of mutually reinforcing domestic and international dual circulation, and continuously consolidating and expanding its competitive advantage in the global market.
Empowering Brand Influence
Polishing the "Guzhen Lighting" Brand Name Card
The successful selection of "Guzhen Lighting" as a Chinese Famous Consumer Product signifies that its brand value has gained high national recognition, becoming a core landmark in the domestic lighting industry.
Especially in brand leadership, enterprises possess strong brand strength. Leading brands NVC Lighting and Opple Lighting have entered the ranks of "China's 500 Most Valuable Brands," leading industry development with strong brand appeal and continuously enhancing the regional brand awareness and reputation of "Guzhen Lighting." Simultaneously, it continues to optimize patent service efficiency, with an average pre-examination period of only 3.3 days for design patents and an average pre-examination period of 4.7 days for utility model patents.
In 2025, the town had 348 valid invention patents. The steadily increasing patent reserves have accelerated the cultivation of Guzhen Town's regional and corporate brands, allowing the brand value of "Guzhen Lighting" to continuously deepen and elevate.
In the future, Guzhen Town will continue to deepen its brand cultivation project, strengthen industry-academia-research collaborative innovation, improve its intellectual property protection system, promote the transformation of its industries towards intelligence, greening, and high-end development, and continuously amplify the brand effect of "China's Lighting Capital." Guzhen Lighting will become a core force leading the upgrading of China's lighting industry and boosting the consumer market, contributing Guzhen's wisdom and responsibility to the construction of a manufacturing powerhouse.
